Jan 293 min read

The Art of User Engagement: A Startup Founder's Guide to the 'Hook Model'

As a startup founder, you're not just creating a product; you're crafting experiences that have the potential to transform daily habits....

Dec 19, 20232 min read

The Pitfalls of Copycat Marketing: Why Startups Should Chart Their Own Course

In the startup world, it's tempting to look up to the big guys – the corporate giants dominating the industry. After all, they must be...

Nov 14, 20232 min read

Unlocking Growth: The Essential CEO-CMO Relationship

The relationship between the Chief Executive Officer (CEO) and the Chief Marketing Officer (CMO) is a critical factor for driving company...

Oct 24, 20233 min read

Why Early-Stage B2C Startups Need to Build a Brand Community

The concept of a brand community often paints a picture of a sprawling, organic fan base, but it’s far from that. Successful brands pour...

Oct 16, 20233 min read

Building a Dynamic B2B Marketing Function in 2024: Mapping the Buyer’s Journey

2024 presents a landscape that's more dynamic and customer-centric than ever. To truly resonate with your target audience, you need a...

Oct 7, 20233 min read

Content Strategy: Beyond Blog Posts

When we think of content, it's easy to get lost in the details. Blog posts? Webinars? E-books? It’s true – all these can be crucial...

Sep 29, 20232 min read

Redefining Creativity in Marketing: The Impact of AI

Marketing has always been a blend of science and art, with data informing our understanding of consumer behaviour and creativity...

Sep 15, 20232 min read

How to Get Your Marketing Budget Approved: A B2B Guide from a Fractional CMO

It's almost that time again - budgeting season! We, as marketers, know too well the pain of pouring hours into crafting a detailed budget...

Sep 8, 20233 min read

What is a Fractional CMO?

We’re in a world where the way we work is changing. Fast. More and more, businesses are embracing flexibility and diversifying the way...

Aug 23, 20232 min read

Why Smart Tech Founders Don’t Skip the Marketing Beat

There’s a curious statement I often hear when chatting with tech founders: “We don’t do marketing”. I can't help but raise a brow at...

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